Position: Brand Manager
Vacancy: 1
Salary: 150 – 180K
Benefits: As per company policy.
Job Location: Tejgaon, Dhaka
Application deadline: 12 November 2024
Key Responsibilities:
- Manage and grow Brand through brand-driven activation, renovation of current core portfolio and brilliant implementation.
- Achieve brand share and profitable growth targets through translation of brand & marketing plans into market-implementation and customer plans (with potential for tailor-made activities)
- Champion the consumer needs and brand passion within the overall business
- Champion competitive behavior and mindset throughout the business and translate it into targeted marketing activities to grow brand share
- Deliver market- and customer-knowledge driven input into innovation platform projects and brand planning to ensure requirements of categories will be met in the future
- Lead market implementation of those platforms and develop world-class activation mix
- Development of a share-growth-oriented marketing & category plan that seizes opportunities in product renovation, pricing strategy, competitor activities, customer/channel (e.g. convenience format, discounter) specific needs
- Represent consumer (insights), brand strategy and product quality requirements on the cross-functional team
- Translate marketing & category plan into a business framework and optimize commercial opportunities (identify threats). Feed into monthly and annual planning processes.
- Develop and implement 12–18-month portfolio roadmap including product range & quality, brand build, value delivery for consumers, pricing & affordability, range extension.
- Pro-actively feed market, category and customer requirements into platform innovation projects
- Champion optimal launch of innovation platform
- Work with communication team to ensure single minded communication message is created in line with the brand building communication plan, consistent with category needs.
- Monitor and review effectiveness of innovation and renovation program to inform future plans. Ensure continued focus on and support of innovation platforms once launched.
- Management of marketing budgets within agreed targets and align with customer advertising activities.
Qualifications:
- Bachelor’s degree in Business, Marketing, or a related field; MBA preferred.
- Proven experience 7+ years of classic brand management experience in an FMCG or consumer goods sectors, including team leadership experience.
- Experience with international brands or MNCs is an advantage.
- Category Planning and Annual Planning skills.
- Good understanding of PNL.
- Brand Launch/Brand relaunch plan management.
- Sales experience will be an advantage.
- Project Management.
- Spike in craftsmanship & creativity for marketing concept and communication development.
- Excellent communication skills as the role will require to communicate with stakeholders from different market mainly Japan.
📩 Send your updated resume to [email protected]